About It's Not Just Age

Why we exist

Perimenopause can touch almost every part of daily life, yet many women go into it knowing little more than "you'll get hot flashes." We want every woman in her 40s and 50s to be able to understand what's happening, in plain language, and to walk into an appointment prepared.

Who we are

It's Not Just Age is a small, independent publisher. We're not doctors, and we don't give medical advice. What we do is read clinical guidelines, position statements and research reviews, and explain what they say clearly, with a source for every fact. You can read exactly how in How we research.

We don't put a personal name or photo on this site. We'd rather you judge our work by something you can check: the sources listed under every article.

What we don't do

• We don't diagnose, and we don't tell you which treatment to choose.
• We never give medication doses.
• We don't run ads, accept sponsorships or sell supplements.
• We stick to the evidence and leave politics out.

How we make money

We sell one product: The Perimenopause Decoder, a guide with a symptom tracker and a doctor visit kit. Our articles and checklist are free. The guide goes further into what you can do and how to talk to your clinician. That's the whole business.

Contact us

Questions, corrections or feedback: hello@itsnotjustage.com. We read every email. If you spot an error, tell us and we'll check it against the source (see Corrections).

We can't answer questions about your personal health. For that, please talk to a qualified clinician.